It may make sense to create campaign-based PR projects that have a multi-pronged approach to leveraging and reusing content extensively. For example, if you have developed a white paper on your area of expertise, how can you leverage a communication campaign with an interactive, social media experience? You may want to turn that white paper into a blog, a video, a webinar, an advertisement or even a series of TikToks. What are the calls to action for your different types of demographics and how are they consuming media? How are your digital marketing campaigns echoing the sentiments and direction of your high-level messaging? It may be visual, education-based, video, webinars, a game and so much more.