By: Amy DaniseEditor It may make sense to create campaign-based PR projects that have a multi-pronged approach to leveraging and reusing content extensively. For example, if you have developed a white paper on your area of expertise, how can you leverage a communication campaign with an interactive, social media experience? You may want to turn […]
Take this opportunity as a way to develop an optimized customer experience. One benefit of embracing the ethos of the metaverse is that you have the opportunity to reuse the same message and reach your customer in multiple ways. In this scenario, less is more. Try fewer angles with increased breadth. MORE FROM FORBES ADVISOR
As part of a settlement to avoid criminal charges from U.S. prosecutors, Uber Technologies Inc. entered a non prosecution deal in which the company admits responsibility for covering up a data breach in 2016 that impacted 57 million passengers and drivers.
T-Mobile US Inc. said in a filing to the Securities and Exchange Commission that it will pay $350 million to customers involved in a class-action lawsuit who were affected by the company’s data breach last August, which impacted nearly 80 million U.S. customers. The company said it will also pay $150 million to bolster its […]
Twitter and Musk look set for a long legal battle that starts on Tuesday after the company filed a lawsuit against Musk in a bid to have him honor the terms of his proposed $44 billion acquisition of the company, which Musk has tried to walk away from.
Separately, more than 500 women sued Uber on allegations that they were assaulted by drivers who use the ride-hailing platform. Attorneys for the plaintiffs said there are currently around 550 women with claims against the company and at least 150 more being actively investigated across multiple states, who claim in the complaint they were “kidnapped, sexually assaulted, […]
ByteDance Ltd.’s TikTok is the subject of a lawsuit from the parents of two girls who said their children died as a result of content that the platform’s algorithm served them. The girls, ages 8 and 9, died after allegedly taking part in the app’s “blackout challenge” where users are encouraged to choke themselves until they […]
Federal Bureau of Investigation Director Christopher Wray and Ken McCallum, director-general of the British domestic security agency MI5, warned in a joint statement that Chinese spies are looking to steal technology companies’ intellectual property and undercut their business. Wray and McCallum also warned of China’s sophisticated state-sponsored hacking network, and said business leaders should not underestimate China’s […]
Elon Musk said in a letter to Twitter Inc. that he is “terminating” their $44 billion agreement, though the chairman of the social media company’s board said they’re committed to closing the deal at the same price and would explore legal action if necessary. The deal was reported to be on shaky ground earlier in the week as Musk and […]
Federal Communications Commission Commissioner Brendan Carr (R) set Apple Inc. and Alphabet Inc.’s Google a July 8 deadline to provide him with statements if they have not removed ByteDance Ltd.’s TikTok from their app stores by then. Why this matters: In letters to Apple Chief Executive Tim Cook and Alphabet CEO Sundar Pichai, Carr urged the companies to remove […]