Instagram Shutting Down IGTV

¬†Instagram is shutting down IGTV. The Meta-owned social media platform announced that it will discontinue support for its standalone long-form video app and remove it from app stores by mid-month. Instead of longer IGTV videos, Instagram’s video efforts will now focus on Reels, short-form clips that are intended to compete with TikTok. But some social media watchers were left, well, reeling because the news came on the same day that TikTok launched¬†long-form 10-minute videos.