NIKE TAKES ON NFTS

On Tuesday, Nike launched its first line of virtual sneakers, which began selling for around $7,500 a pair, with one rare pair garnering nearly $450,000. Last December, the shoe giant acquired digital developer RTFKT, parent company of the popular Takashi Murakami-helmed metaverse collection CloneX — one of the top five most-traded NFT projects this past month, with over $100 million in sales. CloneX holders were airdropped access to the RTFKT x Nike.

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