Mike Johns and Wyclef understand that black consumers of digital media, social media, and video streaming, outpacing the rest of the population in hours spent weekly on smartphone apps and the internet. Along with a high propensity to seek out information about new technology products and share their digital interests with family and friends, they have an overall higher reach than the rest of the population for social networking on a smartphone, interconnected TV devices and streaming. Even in the era of the pandemic the visibility of Black artists in the music industry, on the silver screen and behind the camera are moving the needle with using digital devices, social media, and software apps in myriad ways to express their feelings and aspirations and transmit them across a global audience. From livestreaming to VR, know your worth. Control the narrative, own your intellectual property. We are building “smart musicians” that are the API not the other way around.