The Way Forward

Making your way in the metaverse does not need to be complicated. Start with content that you have championed before that works in a variety of formats. Similar to social media, it’s more about getting comfortable with the idea of new formats and the next generation of the internet than anything else.

There are simple ways you can integrate immersive experiences like video, AR filters and gaming into your existing collateral to make it more interactive. Now is the time to get ahead of the race and try something bold. I think you’ll soon see that it is yet another way to differentiate yourself from your competition and create a new experience.

So go ahead. How will you enter the metaverse?