Robert L. Johnson is arguably the most successful African-American businessman in American history. He quickly realized the potential of cable TV, and in 1980 launched Black Entertainment Television. It grew rapidly and in 2000 he sold it to Viacom for $3B. He owned 42% and became the first-ever African-American billionaire. Johnson formed RLJ Entertainment and launched UMC. UMC – Urban Movie Channel, a digital channel that will feature “urban-themed” movies. In This Interview: Bob sits down with us and breakdown C.R.E.A.M (Content, Rules, Everything Around Me). Content and digital technology meet at the hip. From co-signing for Diamond & Silk’s freedom of speech to Worldstar HipHop, Bob let’s loose on #facts!!